Search results for "competitive position"
showing 2 items of 2 documents
The quality of information on websites of insurance companies and their competitive position
2016
The aim of this article is to present results of studies on the relationship between the evaluation of the quality of the information contained on a website of an insurer and its competitive position. The evaluation of the quality of the information on the websites of insurance companies was based on the scoring method using an original tool to assess the quality of the information on the Internet. Its structure is based on the model of the information quality proposed by Eppler and includes 16 statements concerning individual quality criteria. The assessment of the competitive position of insurers took into account their share in the market of personal and property insurances (measured by …
Logistics Capabilities in Achieving the Firm's Competitive Position and Market Success
2019
Firms are constantly looking for ways to build and strengthen their competitiveness. The most important dimensions of the firm’s competitiveness are the firm’s competitive position as well as the firm’s market success. An important role among the most significant factors affecting the firm’s competitiveness is assigned to the firm’s capabilities, including logistics capabilities. The aim of the article is to present the possibilities of the influence of the firm’s logistics capabilities on the firm’s competitive position as well as the firm’s achievement of market success. In particular, the following issues are presented in the article: (1) the nature of the firm’s capabilities, including …